We’ve no doubt that every business owner, at some point, will wonder about how things might go if they were to choose to put some free gifts out there for their customers as promotional advertising. And, so with this thought in mind, we have recently embarked on a bit of a marketing charm offensive. The good thing about this form of advertising, it tturns out, is that its actually relatively inexpensive. Of course. those little gifts and souvenirs cost money and we certainly weren’t about to give away any of our diamond jewelry!! But, the big question was how were we to know whether it would actually work or not? After all, putting money out like this could put you on an expressway to the poorhouse if you’re not careful.
Well, after a bit of research and some great advice from our friends at Ashgrove Trading we discovered that there are actually several things you need to make sure of before you embark on any promotional advertising campaign. Some of these are really simple rules, and others require a bit more getting used to.
A lot of businesses will actually, it turns out, according to their advice, get caught up in the promotional advertising thing when it’s time to place an order for stuff. They will go right ahead and order 3000 promotional mugs, for example with the company name emblazoned on them. Unfortunately, they don’t realize how much trouble it is giving them out to the right people so that the gifts will make a difference.
After they’ve finished handing 60 or 70 of them out, they get fed up. And the other 2930 mugs just sit there in some backroom in the company. One day, they’ll just hand them out to whoever will take them. Of course, …